Automated Bookkeeping for digital artisans
Imagine your weekends
freed from
accounting dread.
Bertie bookkeeper quietly beavers away gathering your Stripe, your bank and your Gmail data and untangles this mess to assemble your financial books. You focus on creating things and enjoying your family and friends. Bertie keeps your books compliant and your accountant informed.
Connects
bank · Stripe · Gmail
Untangles
all financial data
Matches
bank · costs · income
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About Bertie
A new category of software for
digital artisans.
Bertie is self-assembling bookkeeping — built for the KDP authors, indie hackers, course creators and freelancers whose entire commercial footprint already lives in the cloud.
Your revenue flows through Stripe, Etsy, Amazon, Upwork. Your expenses live in Gmail. Your bank statements tell only half the story. We connect to all of it once — and quietly assemble the books behind you, every day, so your financial books are 90% done before you even open a ledger.
You built a digital business to gain freedom — not to become a part-time bookkeeper.
The Bertie blueprint
003 steps
01
Connect once
Your bank, your platforms (Stripe, Etsy,AirBnB etc.), your Gmail. One linking step - then forget it.
02
Bertie assembles
Bertie's always-on engine matches receipts to transactions and untangles platform reporting into gross and net revenue.
03
Books appear
Clean ledgers, ready for your accountant.
Be ready for Making Tax Digital (MTD)
2026 → 2028
Statement
Per year
Your digital carrier bag penalty
2026
01
Manual reconciliation
Up to 2 days a month reconciling platform reports with bank payments.
£3,200
02
Accountant data-sorting
£600–£1,200 just to untangle the carrier bag before any real work begins.
£1,200
03
US withholding (W-8BEN)
30% silently withheld on US-platform earnings - often never reclaimed.
£700
04
Net-payout VAT trap
Tracking only net revenues hides the £90k VAT gross revenue threshold.
risk
05
Weekends & evenings
Up to 12 weeks of personal time, recovered.
priceless
Total — payable to chaos
£5,100/year
With Bertie · penalty saved!
— £5,100
Why Bertie · SAVING the digital carrier bag penalty
Your digital carrier bag is silently
billing you every month.
Every digital artisan running a one-person business is paying a hidden tax - not to HMRC, but to the chaos of CSVs, receipts and platform reports that don't reconcile themselves.
Xero and QuickBooks were built for accountants. Receipt scanners were built for paper. Neither was built for the world where your revenue lives in Stripe, your expenses in Gmail, and your tax residency on a US platform's W-8BEN form.
You shouldn't have to learn double-entry bookkeeping to sell a Beaver Nature Book on Amazon KDP.
How Bertie works
Connect once.Forget for good.
Starling Business
Open Banking · read-only
Connected
Stripe
Payouts · 23 charges last week
Connected
Gmail
Invoice ingestion
Connect
01
Connect your sources
Link your business bank, your sales platforms, and your inbox. Read-only, revoke anytime.
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Adobe Creative Cloud
Gmail invoice → Starling debit · 27 Apr
£54.99
Stripe payout
23 charges untangled · fees split
£1,793.44
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Amazon KDP royalty
30% US withholding — W-8BEN flagged
$41.33
02
Bertie matches in the background
Stripe payouts untangled by transaction. Gmail invoices linked to bank starements. KDP withholding flagged before it bites.
Net
£3,330.70
April 2026
−£10.99
28 Apr
Canva Pro
+£1,847.00
25 Apr
Stripe payout
+£384.00
22 Apr
Amazon KDP royalties
+£2,000.00
20 Apr
Upwork milestone
52 transactions · ready for export
Export →
03
Your ledger, accountant-ready
Every penny categorised, every row evidenced with the source invoice / receipt / invoice . Export to your accountant.
Nigel
Co-founder
Founding and building fintech companies since 1996 - from card platforms to payments rails. Nigel founded three scale-ups before turning his attention to freeing Digital Artisans from being un-intended spreadsheet experts. He is an avid outdoorsman, nature lover, photographer and musician.
30 years founding and building businesses
University Professor of building startups
4× founder
Dan
Co-founder
Dan is a software engineer and entrepreneur. He founded, built and sold a bookkeeping company to Santander, but still believes bookkeeping remains painful. He enjoys early mornings, good coffee, economic history and building things that quietly make people's lives better.
20 years founding and building businesses
Lifelong curious engineer
3x founder
Neil
Co-founder
Having advised numerous tech founders, communications specialist Neil is now using his eclectic skill-set to help people win their weekends back. A former financial PR in the City of London, Neil is also a journalist, author and beaver fan.
Ghost author of multiple celebrity books
30 years of journalism experience
2x founder
Daisy
Growth & Founding team intern
A Sciences Po-UBC Dual Degree student with a deep interest in global affairs, Daisy completed the 2026 NATO Field School Program exploring the institutions at the heart of the organisation's collective defence. From NATO to bookkeeping, a seamless move.
President of the Sciences Po Student Bureau
Events Coordinator at Young Women in Business
Novice founder
How Bertie works
Three fintech veterans, one quiet mission — to put the bookkeeping behind you.
We've spent careers inside the engine rooms of UK fintech: building the systems, regulations, and ledgers that move money for millions. Bertie is what we wish we'd had when we ran our own side projects.
Nigel
Co-founder
Twenty-five years building consumer fintech in the UK and EU — from card platforms to payments rails. Nigel led product at two FCA-regulated scale-ups before turning his attention to the people the spreadsheets keep forgetting.
FCA-regulated · 25y
Ex-payments scale-up
2× founder
Nigel
Co-founder
Chartered accountant turned product builder. Neil ran the SME practice at a top-20 UK firm and watched too many talented sole traders pay £1,200 just to have a shoebox sorted. Bertie is his quiet rebellion.
FCA-regulated · 25y
Ex-payments scale-up
2× founder
Dan
Co-founder
Built ledger and reconciliation engines at two of the UK's best-known neobanks, processing tens of millions of transactions a day. Dan obsesses over the boring middle of bookkeeping so artisans never have to think about it.
Ex-neobank infra
Ledger systems
10y engineering lead
Nigel
Co-founder
Chartered accountant turned product builder. Neil ran the SME practice at a top-20 UK firm and watched too many talented sole traders pay £1,200 just to have a shoebox sorted. Bertie is his quiet rebellion.
FCA-regulated · 25y
Ex-payments scale-up
2× founder
Bertie.
Software for digital artisans. Self-assembling bookkeeping, built for people who want to save their weekends from mindless bookkeeping.